Shopify Development • Conversion Rate Optimization (CRO) • E-Commerce Strategy
Keap Athletics — Shopify Revenue Growth & Retention Optimization
A comprehensive storefront overhaul and retention system designed for an emerging athletic apparel brand, focusing on frictionless checkout experiences, custom landing page funnels, and automated repeat purchase loops to scale revenue and build long-term customer loyalty.
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01
The Challenge
Keap Athletics had consistent incoming acquisition traffic, but high mobile drop-offs and poor customer retention were capping growth. Without optimized product detail pages, clear social proof, or structured post-purchase retention sequences, first-time shoppers rarely returned, leading to elevated acquisition costs and lost revenue opportunities.
02
Our Approach
Custom Funnel Architecture: Built high-converting, mobile-first product and collection page templates using PageFly to eliminate checkout friction and highlight product benefits.
Conversion Rate Optimization (CRO): Streamlined the checkout pathway, introduced trust signals, and configured dynamic product bundling to increase Average Order Value (AOV).
Automated Retention Loops: Configured lifecycle email workflows, automated re-engagement triggers, and loyalty incentives to maximize repeat purchase rates from existing customers.
The Results
- $10,317.06 in Net Sales (+31% YoY Growth) $13,394.01 Gross Sales achieved (+28% increase)
- 43.36% Returning Customer Rate (+45% surge in customer loyalty) $68.43 Average Order Value (AOV)
- 160 Orders successfully fulfilled (+31% increase in operational volume)
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